CASE STUDY
UDS — ₹2.5+ Cr in New Pipeline, Built From Zero
UDS runs facility management services across India — cleaning, staffing, and integrated FM for hospitals, manufacturing plants, real estate, and more. They wanted to build a predictable pipeline of qualified leads that didn't depend on referrals alone. GrowthRails stood up an outbound SDR engine and a Google Ads program from scratch, running both side by side across six regions in parallel.
INDUSTRY
Facility Management Services
LOCATION
Pan-India
ENGAGEMENT
Outbound SDR + Google Ads
TIMELINE
6 Months, Ongoing
THE CHALLENGE
FM is a referral business. UDS needed it to stop being one.
Facility management sells on relationships and word of mouth — which works, until you want to grow faster than your network does. UDS needed a pipeline that didn't depend on who they already knew: qualified conversations with the right decision-makers (facility heads, admin VPs, operations leads), in the cities where they could actually deliver, on a timeline they could plan around. No prior outbound motion existed. No paid channel existed. GrowthRails had to build both from a cold start.
OUR APPROACH
Two channels, built to run in parallel
Outbound and paid search do different jobs. Outbound reaches prospects who don't know yet that they should switch providers. Google Ads catches the ones already searching for one. Running both together meant UDS wasn't dependent on a single motion — and covered the buying journey end to end.
01
ICP & Segmentation
Identified the right industries, geographies, company sizes, and titles up front. Lists were manually researched and verified — no purchased databases.
02
Personalized Outreach
Messaging built by city, industry, and role, not generic templates. Multi-touch email and calling sequences — most replies landed on the 2nd or 3rd touch, not the first.
03
Qualification & Routing
High-intent Google Ads keywords caught active demand; every lead — outbound or paid was qualified and routed to the right regional team with full context attached.
THE RESULTS
₹2.5+ Cr closed. 100+ leads still moving.
READY TO GROW?
Want a pipeline like this for your business?
If your growth is still running on referrals and word of mouth, that's not a strategy — it's a ceiling. We'll show you what outbound and paid can look like for your industry.
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